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☆ An invite-only audio app has Silicon Valley and creators buzzing. But can it last?
▼ + stars: | 2024-04-16 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +4 min

Somewhere between Clubhouse and X (formerly Twitter), Airchat's feed of audio snippets transcribed by the app has sparked conversation. Already, the invite-only app has a channel dedicated to the creator economy titled "Creators" — including industry figures like Eric Wei (CEO of Karat), Lia Haberman (influencer marketing expert), and Brett Dashevsky (host of Creator Economy NYC events). Dashevsky, a self-described "avid Twitter user," said that Airchat is already displacing his average Twitter screen time. It wouldn't come as a surprise to anyone in tech or social media to see Meta double down on Threads' audio tools. But she added that she could see Meta brainstorming ways to promote Threads' audio tools, which could become a concern for Airchat.

Persons: Naval Ravikant, Brian Norgard, Airchat, Washington Post's Taylor Lorenz, George Santos, Eric Wei, Lia Haberman, Brett Dashevsky, Haberman, it's, Diana, Umana, Meghana Dhar, Meta, Dashevsky, I've Organizations: Naval, CPO, Business, Tech, Republican, Apple, Big Tech Locations: VCs, Washington

☆ How Chaya Raichik, the woman behind Libs of TikTok, rose to fame as a right-wing figure
▼ + stars: | 2024-02-28 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: 1 min

AdvertisementChaya Raichik is the woman behind the right-wing Twitter account Libs of TikTok, which has 2.9 million followers. She rose to fame over the past few years to become a prominent right-wing figure. Raichik initially built her brand anonymously, but her identity was revealed by the Washington Post in April 2022. She also showed her face for the first time on Tucker Carlson's Fox News show on December 27, 2022, vowing to do more in-person events. Otherwise, she tends to avoid the media, but in February, she took part in an interview with Taylor Lorenz, the Washington Post reporter who revealed her identity.

Persons: Raichik, Tucker Carlson's, Taylor Lorenz Organizations: Washington Post, Tucker Carlson's Fox

☆ The creator economy is a $250 billion industry and it's here to stay
▼ + stars: | 2023-11-16 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

The "creator economy" encompasses a large business ecosystem built around social-media stars. Goldman Sachs estimated this year that the creator economy could be a $480 billion industry by 2027. AdvertisementThe "creator economy" emerged with the rise of social-media stars like YouTubers and Instagram influencers, and describes the entire business ecosystem that has grown around them. AdvertisementEarlier this year, Goldman Sachs analysts estimated that the creator economy was a $250 billion industry , and could reach $480 billion by 2027. AI comes to the creator economyThe latest innovation driving the creator economy forward is artificial intelligence.

Persons: Goldman Sachs, —, Instagram, Taylor Lorenz, influencers, There's, Shannae Ingleton Smith, Selena, MrBeast, Forbes, Carmen Sognonvi Organizations: Service, YouTube, Intelligence, Grey Agency, Oxford Economics, Netflix

☆ Elon Musk laid him off. Now he’s aiming to build a social network that’s better than X
▼ + stars: | 2023-11-07 | by ( Clare Duffy | ) edition.cnn.com time to read: +17 min

They wanted it to be everything most social media struggles to be: positive, safe and inclusive. And as the user base of the platform now known as X splinters, so does Black Twitter, the community of Black users that was a big part of Twitter’s growth and culture. Legacy social media platforms have repeatedly failed to anticipate how their products might be manipulated or misused until something goes wrong. Alphonzo Terrell, co-founder of the social media app Spill, demonstrates how the platform works during an interview with CNN. CNNEven with AI content moderation models, other social media companies often fail to catch harmful content that makes it onto their platforms.

Persons: Alphonzo Terrell, he’d, Terrell – who’d, –, Elon Musk, Terrell, DeVaris Brown, “, ‘, ’ ” Terrell, who’s, Brown, Musk, ”, Maya Umemoto Gorman, …, ” Terrell, Brown —, Kenya Parham, weren’t, Elon, Maya Iman ‘, they’ve, “ That’s, Alphonzo Terrell “, Paul Barrett, they’d, it’s, — don’t, Jalaiah Harmon, Taylor Lorenz, Latoya Lee, ” Lee Organizations: New, New York CNN, Twitter, Elon, CNN, Spill, Washington Post, HBO, Showtime, YouTube, Intel, Cisco, Microsoft, NYU Stern Center for Business, Human, Apple, Kapor Center, Social, Mac Venture, Netflix, Disney, Amazon Prime, VH1, Pew Research Center, New York Times, California State University Fullerton Locations: New York, Los Angeles, Kenya, Spill, Georgia

☆ Elon Musk's scheme to pay big Twitter accounts is rewarding his favorite trolls but probably won't entice major creators
▼ + stars: | 2023-07-14 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +5 min

Twitter announced Thursday it would start sharing ad revenue with some creators. Elon Musk has started sharing Twitter's ad revenue with a handful of accounts, hoping to incentivize the best creators to put their content on his platform. Twitter announced Thursday that creators would now be eligible to some of the company's ad revenue, "to help people earn a living directly" on the platform. But on the rare occasion Donaldson reveals how much ad revenue he makes, it is surprisingly little. Ad revenue traditionally aids smaller accounts who don't have their own brand deals — YouTube monetization is open to anyone with 1,000 subscribers.

Persons: Twitter, Elon Musk, Taylor Lorenz, Andrew Tate, Ian Miles Cheong, Rogan O'Handley, Tate, Wokeness, He's, It's, Linette Lopez, Paul, — Jimmy Donaldson, MrBeast —, Donaldson, Honey Organizations: Morning, Twitter, Washington Post, YouTube, CSGO Lotto Locations: Romania, TikTok, YouTube, Twitter's

☆ Instagram boss Adam Mosseri says Threads isn't for politics and news because it's not worth all the headaches they come with
▼ + stars: | 2023-07-07 | by ( Brent D. Griffiths | ) www.businessinsider.com time to read: +4 min

Instagram boss Adam Mosseri says Meta doesn't envision Threads to "replace Twitter." In a series of candid comments, he made clear the app won't go out of its way to welcome politics or news. "We just won't court them the way we have in the past," Mosseri wrote on Meta's new app. "We won't discourage or down-rank news or politics, we just won't court them the way we have in the past," Mosseri responded. "The goal isn't to replace Twitter," Mosseri said.

Persons: Adam Mosseri, Mosseri, Elon Musk, Mark Zuckerberg, Alexandria Ocasio, Barack Obama, Karine Jean, Pierre, Taylor Lorenz Organizations: Twitter, Service, Facebook, Democratic Rep, White, Washington Post, Elon, Capitol Locations: Wall, Silicon, Alexandria, Cortez, newsrooms

☆ Tucker Carlson is nothing without Fox News, and his sad Twitter broadcast debut proves it
▼ + stars: | 2023-06-07 | by ( Cheryl Teh | ) www.businessinsider.com time to read: +3 min

Tucker Carlson is in trouble, if his first livestream is anything to go by. Without the chyron and quick cuts, Carlson must now compete with the likes of Alex Jones — and he's losing. First off, make no mistake: Tucker Carlson still gets the views. But "Tucker on Twitter" is not "Tucker Carlson Tonight." And of course, Alex Jones, who screams about gay frogs while selling snake oil dietary supplements.

Persons: Tucker Carlson, Carlson, Alex Jones —, he's, —, Tucker, Carlson —, Taylor Lorenz, Tucker Carlson's, MSNBC's Mehdi Hasan, Alex Jones, Hasan, Lorenz, Steve Bannon, Nick Fuentes, Dan Bongino, Carlson's Organizations: Fox News, Service, Twitter, Kanye West

☆ Twitter users have found a loophole to get their legacy verified blue ticks back just by writing a few key words in their bios
▼ + stars: | 2023-05-02 | by ( Aditi Bharade | ) www.businessinsider.com time to read: +3 min

People have found a way to get their Twitter blue checks back for free — though it's just a temporary fix. Legacy verified Twitter users have found a temporary fix to get their blue tick back for free — just by adding in a few words to their bio. Cheryl Teh, a news editor from Insider — who lost her blue tick when Twitter CEO Elon Musk axed the legacy blue tick program on April 1 — confirmed that writing "former blue check" in her bio restored the blue tick. But Musk replaced it with a subscription-based service, where legacy verified users could keep their checkmarks by signing up for the Twitter Blue subscription program. The posthumously installed blue tick beside these celebrities' names on Twitter erroneously claims: "This account is verified because they are subscribed to Twitter Blue and verified their phone number."

☆ Substack is having a moment, again. But can the startup live up to its massive $650 million valuation?
▼ + stars: | 2022-12-19 | by ( Samantha Stokes | Steven Perlberg | ) www.businessinsider.com time to read: +17 min

He provided a place where readers could find him "in case the bird app spirals into oblivion": his Substack newsletter. The epidemiologist Eric Feigl-Ding began promoting his Substack newsletter to his 722,000 Twitter followers in early November. They have been a welcome addition, Substack writers say. Substack has also recently rolled out mentions and cross-reporting functions, where writers can mention other Substack writers and share existing posts with their audiences. The irony, of course, is that many Substack writers rely on their Twitter audiences to promote their posts.

Twitter will no longer allow users to promote their accounts on at least seven other major social media sites, including Facebook, Instagram and Truth Social, the platform announced Sunday. "We recognize that many of our users are active on other social media platforms. However, we will no longer allow free promotion of certain social media platforms on Twitter," Twitter Support tweeted Sunday. Twitter’s rule change left out some major social media platforms, most notably TikTok. Other social media companies have few, if any, rules about users’ posting links to their accounts on other platforms.

☆ Twitter says it will no longer allow 'free promotion' of other social media platforms
▼ + stars: | 2022-12-18 | by ( Ashley Capoot | ) www.cnbc.com time to read: +2 min

Twitter said it will no longer allow users to promote other social media accounts on its platform, according to a thread of tweets Sunday. "We recognize that many of our users are active on other social media platforms," the company said. "However, we will no longer allow free promotion of certain social media platforms on Twitter." Many users have been promoting their other social media accounts on Twitter following Elon Musk's $44 billion takeover of the company in October. Twitter suspended the Washington Post's Taylor Lorenz late Saturday night, but her account was reinstated as of Sunday afternoon.

☆ Gen Z mistrusts everything — big business, government, other people, you name it
▼ + stars: | 2022-08-25 | by ( Daniel Cox | ) www.businessinsider.com time to read: +10 min

With that question, The Washington Post's technology columnist, Taylor Lorenz, kicked off a recent Aspen Institute panel entitled "Can Gen Z Trust Their Elders?" Across the board, members of Gen Z are less inclined to trust major institutions than their elders are. Add all these factors up, and Gen Z is looking more and more like it will become permanently mistrustful. Why doesn't Gen Z trust anyone? According to a report by Edelman, seven in 10 members of Gen Z say "they will fact-check" any claim made by a business or advertiser.

☆ The White House has enlisted dozens of TikTokers, YouTubers, and Twitch streamers to encourage young Americans to get vaccinated
▼ + stars: | 2021-08-02 | by ( Katie Canales | ) www.businessinsider.com time to read: +2 min

The Biden administration is asking online influencers to promote COVID-19 vaccines to young users. It also shows how the White House recognizes digital platforms' power and cultural impact. As The New York Times' Taylor Lorenz reported Sunday, the Biden administration signed on 50 Twitch, YouTube, and TikTok users to reach their massive follower counts, which largely consist of young users under the age of 30. Lorenz reported that state and local governments are also kicking off similar initiatives with more local online influencers, with some even providing $1,000-a-month incentives to encourage their thousands of followers to get vaccinated. That drive has included 18-year-old musician Olivia Rodrigo, who last month visited the White House in part to chat with chief medical advisor Dr. Anthony Fauci about vaccinations.

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